I’m an award-winning designer based in Emeryville, California. In my 30 years of experience with visual identity systems, product campaigns and packaging and book design, I’ve worked with studios and clients of all sizes, tending to the smallest of details while piloting toward larger destinations.

Lately, I’ve focused on brand systems design, ensuring great designs can successfully be used by anyone—not just their original creators. Good guidance is a bit like a well written recipe. It lists ingredients and measurements, explains the steps, but also gives you freedom to innovate with the dish.

As a creative collaborator I’m always up for learning and making the job fun.

Partial client list
American Red Cross, Beam-Suntory, Campbell’s, Coca-Cola, Google, Kodak, McDonalds, Microsoft, Motorola, Parallax Press, Samsung

Recognition
Cannes, Clio Awards, Communication Arts, D&AD, Graphis, Mobius, Pentawards, Red Dot

Skills
Adobe Creative Suite, Figma

LinkedIn

Contact
jmichels (at) mac.com